Education Marketing in the Age of Moving Targets

Education Marketing in the Age of Moving Targets

In education marketing, it can be challenging to find the right target audiences to market to. Charter school marketing or private school marketing strategies must be flexible to navigate changing educational, geographic and social changes. This can include peak enrollment time frames, parameters for target zip codes, changes in demographics by geography, and yes, even COVID-19.

One of the most important components about education marketing that converts to enrollments is timing. For example, most education marketers have their summer enrollment plans ready to roll for July and August. What happens when no one knows when school is really going to start? Or if students will be online or on campus? How do you market a safe, supportive campus environment to attract new students when you don’t know if they will be going to school from home?

What's Most Nimble in Education Marketing?
Nimble means you can change your strategy, create new content, and publish quickly to adapt to changing circumstance. Maybe a better way to ask the question is, “What’s NOT nimble in your marketing strategy? Hmmm…. Read more here:https://bit.ly/education-marketing